Fans of the Acura brand know the company has a deep well of respected names and trims from which to draw. Legend, Vigor, and Integra are but a few.
Leveraging this, Acura has decided to revive the Type S badge by way of a concept car making its debut August 16 in Monterey, California.
Representing another step toward fulfilling Acura’s promise of a return to building pulse-quickening vehicles, the Type S Concept sets the table for a reintroduction of Type S performance variants to the Acura line-up after a decade hiatus.
“The return of Type S is instrumental in our mission to return Acura to its performance roots,” said Jon Ikeda, Vice-President and Acura Brand Officer. “We are revitalizing Acura on the foundation of our original and authentic brand values, piece by piece.”
The concept machine shown here is said to heavily influence the character of the Type S trim of Acura’s upcoming second-gen TLX. It’s a sharp-looking machine, with the corporate Diamond Pentagon grille bookended by a new take on the brand’s Jewel Eye headlights. We hope those aggressively large intakes make it to production.
Around back, a natty set of chicane-style LED tail lights dip an angry slash into the rear fascia before carrying on towards an Acura logo the size of a Texan’s belt buckle. Quad sewer cannons serve as exhaust tips and Double Apex Blue Pearl paint will look familiar to anyone who coveted a TL Type S back in 2007 and 2008.
Its current crop of A-Spec vehicles are a play to draw younger shoppers into Acura showrooms. This move into Type S territory will surely speed along those aspirations, especially when competitors are lining their lots (and pockets) with M Sport this and F Sport that.
Market preferences being what they are, you can be assured the Type S trim will appear on one of Acura’s crossovers before too long.
Powertrains aren’t mentioned but it’s worth recalling that Acura has been busy working on an exclusive twin-turbo V6. Here’s hoping every Type S is equipped with it and all-wheel drive.