Ferrari will build an electric supercar to take on Tesla’s recently announced new Roadster, CEO Sergio Marchionne confirmed at the Detroit auto show mid-January, and will also field an SUV, “the fastest on the market,” by late 2019 or 2020.
“If there is an electric supercar to be built, then Ferrari will be the first,” Marchionne told reporters in Detroit January 16. “People are amazed at what Tesla did with a supercar. I’m not trying to minimize what [Tesla CEO] Elon [Musk] did but I think it’s doable by all of us.”
The move to electrification and the addition of an “FUV,” or “Ferrari Utility Vehicle,” to the lineup both set up Ferrari to clear 10,000 units sold per year, a self-imposed limit it’d previously set in order to keep its cars relatively exclusive. The goal now is to hold on to that feel of exclusivity while also doubling profits by 2022.
“We do it because we have to do it,” Marchionne was quoted by Automotive News, explaining he thinks the industry is now going through a shift that, by 2025, will see fewer than half of new vehicles sold powered solely by internal-combustion engines.
Marchionne has in the past been notoriously skeptical of new powertrain technologies and electric vehicles; as recently as February 2016, he said Ferrari would never consider building an SUV, vowing “You’d have to shoot me first.”