The BMW Concept M8 Gran Coupe forecasts a new M flagship

Styling prototype shows off new design language and hints at the look of new halo car

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What is it? If you ask BMW, the Concept M8 Gran Coupe basically defines its ‘M’ brand—and apparently the ‘M’ stands for “more.” To that end, it’s offering more luxury and more style than any other 8 Series, or, as the brand’s new flagship, any BMW generally for that matter. Ask anyone besides BMW, though, and they’ll explain it’s a four-door sedan concept previewing BMW’s upcoming range-topper.

Why does it matter? A brand’s flagship vehicle, its halo car, is tied tightly to its very identity. That’s why the new Concept M8 Gran Coupe wears the company’s new design language – “expressive surfacing,” with few but precise character lines – and hints at styling soon to see itself trickle down to lower BMWs. These include a new grille with gold surround that uses several visual tricks to emphasize the car’s road-hugging stance; a coupe-like long-hood short-deck side profile with muscular shoulders and sculpted fins; and a prominent rear fissuer with gold-coloured M twin exhaust tips.

When will Canada get it? As it sits, it won’t — it’s a concept car. But you can expect a production version of the 8 Series Gran Coupe and M8 Gran Coupe to show up in 2019.

Should you buy it? Are you a fan of gold trim and colour-changing green-grey-blue paint? Do you feel the need to stand out with an imposing-looking sports sedan? Can you afford what’s sure to be the inordinate sum of money a production M8 Gran Coupe will cost? Then probably. If you dig the style, write BMW and tell them to make the one in the dealership look just the same.

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